6.7.09

El medio propio: el blog de un periodista

Al encontrarnos en un medio como éste, es muy necesario tener en cuenta qué es lo que estamos manejando cuando habilitamos un blog. Sabemos que es un sitio que nos permite hacer publicaciones periódicas con el contenido que nos plazca.
Muchos lo utilizan como bitácora, en ellos, dejan el testimonio de sus vivencias, escriben textos y los acompañan de imágenes. Pero el periodista que tiene un blog, sabe que está manejando una verdadera herramienta de comunicación, que le abre nuevos campos en el diálogo con su público.
La era digital en la que estamos sumergidos, en la que parece no haber barreras en la comunicación, confunde este panorama. Las grandes corporaciones de multimedios tienen una línea editorial que sus empleados, deben respetar si es que quieren seguir siendo parte del staff.
Esto es algo que hasta el día de hoy, los medios de comunicación no han logrado evitar. La subjetividad impuesta por el pensamiento de unos poderosos maneja el comportamiento de los públicos masivos.
Los blogs de los periodistas vienen a romper estas condiciones. En un espacio personal manejado por el profesional de la comunicación, se plasmará la impronta de aquel que tiene otro punto de vista.
Lejos de las redacciones, los periodistas logran por fin mostrar su realidad, su opinión acerca de los grandes eventos de las noticias de la jornada. Los blogs entonces, sirven como escapatorias a esas líneas editoriales; donde sin tapujos, cada uno contará su verdad.

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